Paris Hilton trades blonde hair for brunette wig in Dubai

And  the Paris Hilton we all recognize ...

Party-girl Paris Hilton swapped her signature fair hair for a dark wig while filming her new series of “Paris Hilton’s My New BFF,” reports London’s Daily Mail.

The 28-year-old reality TV star sported the new look before and posted a picture of herself in a similar wig last month on her Twitter site with the words, “Me in disguise today. Blonds have fun! But brunettes are hot too!”

Hilton was also a brunette in her starring role in the rock horror movie musical, “Repo! The Genetic Opera.”

After describing last year’s “BFF” winner Brittany Flickinger as a “hungry tiger,” Hilton recently weeded out 14 final contestants in season two of her U.S. reality show in a variety of challenges from pole dancing to petting a tiger in Las Vegas.

Now, the hotel heiress is searching for a new best friend in Dubai after U.S. and British versions of her hit show.

The 17-day shoot will take place later this month. Hilton’s hard-partying style will be reduced to accommodate the Middle East audience, according to Ish Entertainment.

“We’re very aware we are not making the same show we would make in Los Angeles,” said Ish’s co-founder Michael Hirschorn.

“I was excited about the sheer, ‘Oh my God, what’s going to happen’ factor.'”