April 2017 e-Newsletter – Focus: Help is on hand for Necessity Wearers – Temporary or Semi Permanent Hair Loss for Asian Ladies

Focus: Necessity Wearers – Temporary or Semi Permanent Hair Loss for Ladies from the Asian Sub Continent

WIG-O-MANIA Brand of Hair Products is a UK based company that aims to offer a one-stop solution for all kinds of Wigs and Hairs – both Human Hair and Synthetic. It boasts of an absolutely exclusive range of Hair Extensions, Synthetic Asian and Euro Wigs, Human Hair Wigs and all the major accessories that go with them.

It prides of a team with a vast wealth of resources in terms of knowledge and experience in all areas related to its business within the Core Management Team.

Wig-O-Mania clients can now have hair-wear options they never dreamed possible. Whether it is for a personal use, a social occasion, catwalk show or even a magazine shoot – our versatile and durable styles is aimed at creating a variety of stunning looks with that added sophistication. Wig-O-Mania will strive continuously to ensure our Customers do not buy because they are being marketed to or sold to, instead they buy because we will help them realize the merits of owning what we offer.

With the help and support of UK Trade & Investment – London and Mumbai office, Wig-O-Mania has conducted a comprehensive market research into the Hair and Wigs Industry in the region with a special focus on Mumbai & Delhi. There are two broad segments of the market that its products can be of value – namely Fashion and Necessity Wearers.

It has realised that the most urgent and alarmingly neglected segment are the Necessity Wearers. These include but not limited to those girls and ladies within the age bracket of 15 to 60 who suffer from Hair Loss. Needless to say that Hair on the head is considered a lady’s ‘crown & glory’ and hence for whatever reason if they begin to lose it, the psychological effect it has on her self-esteem and confidence is beyond words. The most common cause of Hair Loss is Alopecia and temporary loss of hair due to Cancer treatment – Chemo Therapy.

Wig-O-Mania’s Wigs are specially designed to cater to the Indian Market with special emphasis on the Necessary Wearers. The focus is presently on those girls and ladies who undergo Chemo Treatment and are told that among the many side effects it will have, one would be an immediate hair loss. Our Products also cater to ladies who are tormented by hair thinning or Alopecia resulting in patches of baldness on the head. Our Synthetic Wigs are made from the high end fibre which not only looks but also feels like natural hair. We also promote a special type of fibre that is as versatile as Human Hair and hence one can curl, straighten and style it too up to 180 degrees heat. Its maintenance is simply and easy and they can be washed and cleansed too with a normal shampoo. Wigs are now easy and comfortable to wear as they come with a Velcro band, which helps to secure it on one’s head. Hence the age-old fear that it would blow away remains only a myth.

Wearing a Wig-O-Mania Branded Wig is almost like cosmetic surgery for your hair without the pain or the cost.

The stigma has disappeared in the West – UK, Europe, USA about wearing a wig. Wigs were once so obvious that they would be noticed a mile away and hence people were embarrassed. Today with the latest technique and near human hair type look and feel of the fibre used, a person could be stood right next to you and could even be touching your hair and they would not know.

Wig-O-Mania have in its team professionals that have the knowledge and expertise of over 4 decades to answer to all questions that may arise in one’s mind pertaining to Wigs and Hair Pieces. It has realized that people with Cancer are more traumatized by the loss of their hair than being told they have cancer. One of the first questions anyone asks the doctor when they are told about having to undergo Chemo therapy is “will I lose my hair?” The answer in most cases is ‘Yes’ unfortunately.

In UK and Europe, these ladies will seek out a wig before they loose their hair so when the dreaded day comes they can begin wearing their wig and this avoids them having to go through the embarrassment of being seen without their hair. In India such a facility has not been available until now and therefore Wig-O-Mania is now embarked on assisting a handful of companies to offer it directly to the end user.

Wig-O-Mania also proposes to provide a Q&A facility via emails to its HO in United Kingdom where the same will be answered by its panel of experts and could advice on anything pertaining to Hair Pieces.

The email ID is [email protected]

For all Trade and B2C inquires contact within India, contact :

Firoza: 98193-68557 – [email protected]

Sukalp: 98222-03542 – [email protected]

Wig-O-Mania Product Profile:

Wig-O-Mania’s Synthetic wigs and hairpieces are made with a highly superior Japanese Kanekalon fibre that not only looks like natural European hair but also feels like natural European hair. They come in beautiful colours that never fade. This is a very versatile fibre that retains its shape after washing – as long as one follows the After-Care Instructions that come with the product. Also the fine texture of the fibre makes it a desirable choice for simulating the texture of human hair.

Recently, WOM has introduced the High-Heat Fibre with better features that make the fibre feel “just like human hair” with certain inbuilt characteristics such as being able to use high heat up to 180 degrees. Hence one can curl or tong them and then straighten them again. One can therefore use heated rollers, curling/straightening irons and hair dryers on these products. These have passed tests by our team of experts in the UK. Needless to say all our Fibre is Monocrylic Flame Retardant and Non Flammable.

Human Hair Wigs: These are considered the High End Hair Pieces due to the Remy Human Hair being used. These are more often used by ladies who have a long-term purpose of using a wig. It could well be for fashion or a permanent hair problem too.