April 2017 e-Newsletter – Focus: Help is on hand for Necessity Wearers – Temporary or Semi Permanent Hair Loss for Asian Ladies

Focus: Necessity Wearers – Temporary or Semi Permanent Hair Loss for Ladies from the Asian Sub Continent

WIG-O-MANIA Brand of Hair Products is a UK based company that aims to offer a one-stop solution for all kinds of Wigs and Hairs – both Human Hair and Synthetic. It boasts of an absolutely exclusive range of Hair Extensions, Synthetic Asian and Euro Wigs, Human Hair Wigs and all the major accessories that go with them.

It prides of a team with a vast wealth of resources in terms of knowledge and experience in all areas related to its business within the Core Management Team.

Wig-O-Mania clients can now have hair-wear options they never dreamed possible. Whether it is for a personal use, a social occasion, catwalk show or even a magazine shoot – our versatile and durable styles is aimed at creating a variety of stunning looks with that added sophistication. Wig-O-Mania will strive continuously to ensure our Customers do not buy because they are being marketed to or sold to, instead they buy because we will help them realize the merits of owning what we offer.

With the help and support of UK Trade & Investment – London and Mumbai office, Wig-O-Mania has conducted a comprehensive market research into the Hair and Wigs Industry in the region with a special focus on Mumbai & Delhi. There are two broad segments of the market that its products can be of value – namely Fashion and Necessity Wearers.

It has realised that the most urgent and alarmingly neglected segment are the Necessity Wearers. These include but not limited to those girls and ladies within the age bracket of 15 to 60 who suffer from Hair Loss. Needless to say that Hair on the head is considered a lady’s ‘crown & glory’ and hence for whatever reason if they begin to lose it, the psychological effect it has on her self-esteem and confidence is beyond words. The most common cause of Hair Loss is Alopecia and temporary loss of hair due to Cancer treatment – Chemo Therapy.

Wig-O-Mania’s Wigs are specially designed to cater to the Indian Market with special emphasis on the Necessary Wearers. The focus is presently on those girls and ladies who undergo Chemo Treatment and are told that among the many side effects it will have, one would be an immediate hair loss. Our Products also cater to ladies who are tormented by hair thinning or Alopecia resulting in patches of baldness on the head. Our Synthetic Wigs are made from the high end fibre which not only looks but also feels like natural hair. We also promote a special type of fibre that is as versatile as Human Hair and hence one can curl, straighten and style it too up to 180 degrees heat. Its maintenance is simply and easy and they can be washed and cleansed too with a normal shampoo. Wigs are now easy and comfortable to wear as they come with a Velcro band, which helps to secure it on one’s head. Hence the age-old fear that it would blow away remains only a myth.

Wearing a Wig-O-Mania Branded Wig is almost like cosmetic surgery for your hair without the pain or the cost.

The stigma has disappeared in the West – UK, Europe, USA about wearing a wig. Wigs were once so obvious that they would be noticed a mile away and hence people were embarrassed. Today with the latest technique and near human hair type look and feel of the fibre used, a person could be stood right next to you and could even be touching your hair and they would not know.

Wig-O-Mania have in its team professionals that have the knowledge and expertise of over 4 decades to answer to all questions that may arise in one’s mind pertaining to Wigs and Hair Pieces. It has realized that people with Cancer are more traumatized by the loss of their hair than being told they have cancer. One of the first questions anyone asks the doctor when they are told about having to undergo Chemo therapy is “will I lose my hair?” The answer in most cases is ‘Yes’ unfortunately.

In UK and Europe, these ladies will seek out a wig before they loose their hair so when the dreaded day comes they can begin wearing their wig and this avoids them having to go through the embarrassment of being seen without their hair. In India such a facility has not been available until now and therefore Wig-O-Mania is now embarked on assisting a handful of companies to offer it directly to the end user.

Wig-O-Mania also proposes to provide a Q&A facility via emails to its HO in United Kingdom where the same will be answered by its panel of experts and could advice on anything pertaining to Hair Pieces.

The email ID is support@wigomania.com

For all Trade and B2C inquires contact within India, contact :

Firoza: 98193-68557 – firoza@wigomania.com

Sukalp: 98222-03542 – sukalp@wigomania.com

Wig-O-Mania Product Profile:

Wig-O-Mania’s Synthetic wigs and hairpieces are made with a highly superior Japanese Kanekalon fibre that not only looks like natural European hair but also feels like natural European hair. They come in beautiful colours that never fade. This is a very versatile fibre that retains its shape after washing – as long as one follows the After-Care Instructions that come with the product. Also the fine texture of the fibre makes it a desirable choice for simulating the texture of human hair.

Recently, WOM has introduced the High-Heat Fibre with better features that make the fibre feel “just like human hair” with certain inbuilt characteristics such as being able to use high heat up to 180 degrees. Hence one can curl or tong them and then straighten them again. One can therefore use heated rollers, curling/straightening irons and hair dryers on these products. These have passed tests by our team of experts in the UK. Needless to say all our Fibre is Monocrylic Flame Retardant and Non Flammable.

Human Hair Wigs: These are considered the High End Hair Pieces due to the Remy Human Hair being used. These are more often used by ladies who have a long-term purpose of using a wig. It could well be for fashion or a permanent hair problem too.

How to apply Wig-O-Mania Skin Wefts Hair Extensions

Easy to understand and follow demo on how to apply Wig-O-Mania Skin Wefts Extensions.

Intro of Luscious Locks Skin Wefts of Wig-O-Mania by Celebrity Hair Stylist Manzoor Khan

At the 150 salon launch of Naturals, an Exclusive Tie-up was announced between Naturals and Wig-O-Mania of London.
Celebrity Hair Stylist Manzoor Khan from Mumbai graced the occasion and agreed to do a live demo of his favourite Extension which he has been using since more than a year on his clients. He demonstrated not only the convenience of using such semi permanent Human Hair Extensions but also the speed at which it can be done – he completed it is less than 8 minutes.

PFDC Sunsilk Fashion Week kicks off in Karachi


October 20, 2011, saw the start of the fourth instalment of the Pakistan Fashion Design Council (PFDC) Sunsilk Fashion Week in Pakistan. Indeed this time, the PFDC and Sunsilk took their week of fashion further to a bigger business platform teaming up with Expo Pakistan, in collaboration with the TDAP whereby PFDC Sunsilk Fashion week is being held in parallel to the trade event.

Day 1 of PFDC Sunsilk Fashion Week was structured into 2 acts, which featured 3 ramp shows each with 5 distinct designers and a show by the students of the PIFD.

Act 1

It was attended by leading media and fashion personalities, journalists and buyers who had flown in to attend Expo Pakistan.

Act 1 of PFDC Sunsilk Fashion Week 2010 was opened by Maria B and her womenswear prêt-à-porter collection for PFDC Sunsilk Fashion Week entitled “Neo Natives”. The designer drew her inspiration from ancient world cultures from Aztec to Persia to fuse a global identity for the women of today. Through this collection the designer looked to project a world that is full of love, acceptance and respect for each other’s cultures and identities. Indeed “Neo Natives” speak for the urban women of today, world travellers confident in their identities and capabilities. Talking about her brand and collection, the designer said, “It is Internationally relevant and affordable fashion for the modern Pakistani woman”. Renowned television host Shaista Wahidi and designers Yousaf Bashir Qureshi and Rizwanullah walked the ramp for the designer.

Act 1’s second show belonged to the debut collection of young designer Zonia. Her menswear and womenswear collection was titled “Aurora Luminescence – The Glowing Murk” which was inspired by an amalgamation of two tremendous natural wonders to achieve a manmade termination in the form of experimental garments, which are a concoction of colour inspiration from Aurora waves and the silhouettes are attained by focusing on bioluminescent mushrooms which are ruffled, frill yet composed. The attributes of all garments differ in light and dark.

The collection utilised unique and unusual fabrics combined with a white luminous fabric which glowed in blue or green focusing mainly on the lustre and drape of the fabric. Garments were without any embroidery but includes soft ruffles, J shaped cut lines, layering and white piping while white trims and white glow in the dark thread. On her debut and design aesthetic the designer said ““I believe in following my own pace, my own instincts and trust that no matter what I will get it right!…my designs are for people who love details, are confident, smart and desirable”

Next on the runway was Karachi-based designer Zaheer Abbas with his womenswear collection for the PFDC Sunsilk Fashion Week entitled “Myth”. For this collection Abbas had drawn inspiration from elements of art and architecture along with Roman sculptures influenced by ‘wet drapery’, a term used by art historians to describe cloth that appears to cling to the body in animated folds while it reveals the contours of the form beneath. Based in pure chiffon, the collection carried motifs such as pillars, vases and acanthus leaf embroidered in antique gold and copper, creating a true synthesis of inventiveness and practicality.

Zaheer Abbas’ inspirations were driven from East to West and from history to the future. For his second showing at the PFDC Sunsilk Fashion Week, Abbas went back in time; from classical statuary to modern dresses for his Spring/Summer collection. About his collection the designer said “Through the centuries, art and fashion have achieved their own transformations, Roman sculptures and their drapery is one example that creates a spectacular synthesis for which not many words are needed, the beauty speaks for itself”

Act 2

Opening for Day 1’s Act 2 was the Karachi based designer Nida Azwer with her womenswear collection for PFDC Sunsilk Fashion Week entitled “Foliaceous” which drew inspiration from the textures and hues that surround her. Based in a flowy silhouette using fabrics such as cottons, linens, silks and organza, the collection marked the designers’ foray into textures where she explored the textures of fresh leaves using traditional techniques such as cutwork accentuated with lace in the earthy tones of green and blue. Speaking about her participation at the week the designer said “Fashion weeks in Pakistan gives everyone the opportunity to collectively showcase their work on a national level. I’m very happy to support it and be a part of it.”

Next on the Karachi runway was the Pakistan Institute of Fashion Design [PIFD] where six students, Farwa Zaheer, Ridah Syed, Rubab Haider, Maryam Jaleel, Asma Iqbal, Komal Afridi, Safa Tariq and Saba Ijaz showcased their indiviual pieces and capsule collections.

The first day’s finale was by designer Akif showcasing his womenswear prêt-à-porter collection for PFDC Sunsilk Fashion Week, “Mast Patang”, inspired by the Pakistani kite flying festival of Basant. His collection looked to capture the joyous nature and festivity of the occasion. In this collection he harked back to his childhood memory of congested old Lahore buildings where thousands of colourful kites were being flown from every rooftop.

“Mast Patang” was worked in a variety of fabrics such as velvet, linen, chiffon, viscose and cotton and engaged a vibrant colour palette including yellows, reds and oranges symbolising the rich colours of the kites themselves, along with the colour deep blue, indeed symbolic of the colour of the night in which these kites are flown. The designer presented French styled velvet jackets, jumpsuits inspired from the Far East and striking waistcoats all fused together with traditional Pakistani embroidery to create a collection representing Pakistan and its beautiful culture as manifest within the festival of Basant, to the rest of the world.

Don’t ignore that painless lump



A lump on her underarm had been bothering interior designer Sonia Singh (47) for months, and though painless, it was growing in size. Finally, she decided to visit Dr Pankaj Garg at Fortis Hospital , Chandigarh. A clinical examination, imaging and needle test confirmed that she was suffering from advanced breast cancer. “I asked her why she came to us so late when the lump has been around for months?” Garg asked. To which she had replied, “It was painless, so I didn’t think it was harmful.”

Garg who conducted a study of over 1,000 women in Chandigarh to understand their perception of breast cancer found that over 82% didn’t know that early breast cancer was painless. “Most think that a painless lump in the breast is harmless. Women should report all types of lumps to their doctors; this will help in early diagnosis and possibly even a cure,” he said. Garg’s study found that over 80% patients didn’t think that a lump in the armpit was a sign of early cancer. Over one-third thought that breast pain was an important symptom. The misconception is prevalent in India, and is evident in the fact that 70% of breast cancer cases are detected late as compared to developed nations, where late detection is 20%. Dr Siddharth Sahni, HoD of breast cancer surgery at BLK Super Speciality Hospital says breast cancer, if detected in Stage 1, has a nearly 98% cure rate. “A lot depends on the type of tumour. The average size of a breast cancer tumour in London is 1.1cm, but in New Delhi it is 3.9cm. Here we deal with tumours in Stage 2 or 3,” he said.

Screening mammography to check for cancer in a woman who is asymptomatic is recommended every one-two years for women once they reach 40 years, and every year once they turn 50. In India especially in rural areas, regular clinical examination and mammography is not feasible due to shortage of skilled clinicians, lack of X-ray machines and prohibitory costs. According to the WHO’s latest World Health Statistics (WHS), less than 5% Indian women, aged 50-69 , underwent screening by mammography between 2000 and 2003. WHO says there is significant evidence to show that mammography screening among women in this age group reduces mortality by 15% to 25%. Garg’s study also showed that 71% women had no clue about mammography.

Dr Geeta Pandya of Jaslok Hospital, Mumbai said that often, women feel awkward about approaching doctors for breast examinations. “Another factor is the inherent fear that she may have cancer, and so she avoids going for a check-up .”


Joyce at Nadia’s Salon in Dubai

Nadia runs her own exclusive Salon in Dubai that caters to the High End Fashion and Bridal Make Up to ladies in UAE.

She runs a professional training class imparting and graciously her knowledge and experience with young aspirants.

A Wig-O-Mania family member is already under training under her.

She has been inducted into the Wig-O-Mania exclusive circle and will be representing the Brand in various Middle East Markets on an exclusive basis.

Nadia and Joyce have clicked as best of friends the moment they met….these pictures are proof of some good moments between them. Nadia treated Joyce with a body massage while Joyce shared some of her 45 years of experience.

Thats the making of another great addition family member to the wonderful world of Wig-O-Mania.

Joyce in Nadia's Salon in Dubai

Joyce in Nadia's Salon in Dubai

Joyce in Nadia's Salon in Dubai

Joyce in Nadia's Salon in Dubai

Joyce in Nadia's Salon in Dubai

Joyce in Nadia's Salon in Dubai

Joyce in Nadia's Salon in Dubai

Joyce in Nadia's Salon in Dubai

Press Release from Wig-O-Mania

Press Release for Beauty World Middle East Show on 24 May 2011

WIG-O-MANIA Brand of Hair Products is a UK based company that brings with it a team that boasts of vast wealth of resources in terms of knowledge and experience in all areas related to its business within the Core Management Team.

We pride ourselves as the Manufacturers and Promoters of our own Brand of Wigs and Hair Pieces without the need of a chain of distributors and middlemen. We have advisers in the hair industry who help us keep abreast with the trends, the up-to-date market requirements and demands in quick succession from our manufacturers. Be it necessity wearers or High Fashion individuals – we are able to supply on demand, as and when required.

Wigs and hairpieces have become a status symbol. The very fact that all the celebrities endorse using wigs, hairpieces or extensions gives these products celebrity status, hence today every young lady wants them.

Wig-O-Mania Brand of Hair Products is among the 18 Brands being promoted by UK Trade & Investment into the Indian Sub-continent.

It is therefore expanding its shores across this region and Middle East. Its exclusive tie-up includes one with Citruss TV to offer its selective range across 14 Middle East countries and now it is about to do the same with a MNC in India too.

For the 1st time we have decided to participate at the most important event of its kind in this region – Beauty World Middle East Exhibition. This will be held at the Dubai Trade Centre from 24 May 2011 to 26 May 2011.

We intend to create our Brand awareness and also the opportunity for Corporate’s to see the high-end quality of products we promote – i.e. Wigs, Hair Pieces and Extensions in Remy Human Hair and High Heat Fibre that is as versatile as Human Hair.

The latest high end Remy Hair product we have introduced to the market is called Skin Wefts. These are the best alternative todate in terms of semi-permanent extensions that not only eliminates the grueling hours sitting at the hairdressers but also adds value to money spent without the inconvenience as it remains close to your skin.

We look forward to meeting some exciting people at the show.

Skin Wefts

Skin Wefts

Demand leads to hair-raising prices

Natural hair used to make hair extensions is imported to Japan in great quantities from China, but the growing demand for extensions by Japanese women has created a supply shortage and a surge in the cost.

The root of the problem is that these extensions are discarded by the young women who use them after short periods, but it takes years for Chinese women to grow the hair.

Tetsuya Oura, a 29-year-old executive of a trading company in Osaka that imports hair, recalled a scene he once saw in a village in rural China.

The village is nestled in a mountainous region about an eight-hour drive from Qingdao, on the Shandong Peninsula. A small, beat-up truck trundled between poor households, blasting out warbling music. Suddenly a girl jumped in front of the truck, shouting, “Stop!”

She wore no makeup and looked very young. On her head stood a great mass of black hair, arranged in a shape reminiscent of soft-serve ice cream. Her hair, when undone, almost reached the ground.

The driver got out of the truck and began to cut the girl’s hair with scissors.

When he was done, he gave the girl a small amount of money. She was left with a rather masculine-looking hairstyle.

These hair cutters visit villages in China and hand collect hair for brokers. The hair is then bleached, dyed black or brown at processing facilities and exported to Japan.

According to Finance Ministry trade statistics, Japan imported
178 tonnes of dyed hair from China in 2007. In 2002, the figure was only 26 tonnes. With about 50 grams of hair needed for one extension, enough hair was imported in 2007 to make 3.56 million extensions.

This surge in hair imports follows a spike in the popularity of hair extensions among young women. The impact of Japanese pop singer Ayumi Hamasaki’s use of extensions also has been cited as a reason for the surge.

More and more beauty salons tout hair extensions and offer a wide variety of hair styles possible with them.

A 24-year-old woman who works at a boutique recently visited a salon that specialises in extension services in Tokyo’s Harajuku district, where she got her hair extended down to her waist. “This will get my boyfriend’s attention,” she said.

She came from Takasaki, Gunma Prefecture, travelling 90 minutes by train to come to this salon. Though her real hair comes down to her chest, “He’s always telling me it would be better if my hair was much longer.” The bill came to more nearly $US100 ($A108).

Oura said the price of hair from China has gone up 50 per cent from a year ago.

“It’s completely a seller’s market. And prices are likely to keep going up,” he said.

The amount of hair that can be procured in China has already reached its limit, and supply has not been able to catch demand.

Hair grows about two centimetres a month on average. This means
65-centimetre-long extensions, the standard minimum, take nearly three years to grow. But fashion does not usually wait that long.

Natural hair extensions begin to deteriorate after about three months of use, meaning users have to dispose of them after a short time.

Wig-O-Mania latest styles in Lace Front Wigs

Wig-O-Mania will soon be introducing the latest in Lace Front Wigs.

These will not need tape or glue to hold it but its specially designed lace will hold the wig securely on the head

Lace front wigs have lace in the front that can be trimmed off, and the back is usually constructed to in way you can sew it in with normal hair extensions so that it can blend seemlessly.

The front appearance gives you a natural hairline, while the back is sewn with part weave to fill in the rest.

Lace front wigs are light and most versatile of all wig types – recommended for individuals with moderate, advanced or complete hair loss. This product is especially suited for individuals with hereditary hair loss or medical conditions such as cancer or alopecia.

Lace Front Wig

Lace Front Wig

Lace Front Wig

Lace Front Wig

Lace Front Wig

Lace Front Wig